Using e-books, short reports or e-courses is a great way to build your list. As an example, you can use all these things as an “incentive” for joining your affiliate program, as a “thank you” for visiting your web site or as a “bonus” when someone purchases a product or service from you.

A lot of online businesses use them, but often not to their full potential! It never ceases to amaze me how much better their results could be if only they considered more carefully what it is they are trying to achieve.

Make sure that you don't make either of these two BIG mistakes next time you decide to give away an e-book or report.

You might think it's simple stuff but you'd be surprised how often these to mistakes are committed - ESPECIALLY the second one!

Mistake #1:

They upload these things to their web site and publish the download link without capturing a name or an email address! (Isn't the main point of the exercise to build your list?) Why would you give something away without at least trying to capture an email address so that you can followup with them at a later date?

Instead of uploading your items to your server and just publishing the download link, take a little bit more time to set things up properly. Set yourself up a mini-site where you can direct people to and for the cost of providing you with their email address and name they can have the download link sent directly to their email address. That way, anyone entering in false information won't get the download so you'll have a better chance of building a higher quality list.

Now you not only have a person to market to, you also know they're interested in your product or service. Presto! Your list just grew.

Mistake #2:

They just don’t take the time to customize eBooks and report with their own links inserted into them. The thing is….if you're giving away an eBook with someone else’s links in it then all your marketing is paying off all right….for the person whose links are in the e-book! Why would you do that? You are working for them instead of helping yourself.

Sure it's often the quicker option to just slap up someone else's e-book onto a download page but with all the Private Label stuff available for next to nothing these days, why wouldn't you spend an hour or two putting together something that will make you some BIG backend income in the months and even years to come?


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