Have you ever listened to those short audio clips that are on many web sites? They often are informative and can spur people to look more closely at a product or service.

Short audio sessions are not anything new. For decades, businesses have employed fifteen-second audio sessions to promote their products while callers were on hold, waiting to speak with a customer service rep.

Theater owners have employed them to get in a plug for concessions that are sold in the theater lobby. Who among us have not heard a short audio session while in the grocery store or in a discount retail store?

So it is no wonder that they are also working on the internet as well.

To a degree, a short audio session makes the sales process via the internet a little more personal, as the prospect hears a human voice. That alone makes the session an appealing way to reach a certain part of the populace.

Of course, a successful short audio session is going to be to the point and informative. It will give the prospect enough to ensure he or she will progress to the next level and seriously consider the offering, rather than simply scanning some text and moving on to another web site.

Settle on the subject for the session, make is crisp, clear, and easy to understand. Then shut up before you get too wordy.


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