Most bloggers want to know why they should use RSS.  The best reason to use RSS is to boost your blog’s traffic.  When you use RSS you can get listed in search engines and RSS directories.  This can boost your traffic immensely.  You will be shocked at how much more traffic you will get when you utilize RSS for your blog.  In addition to adding it to the search engine, you will likely get a higher position on the search engine as well.

Another reason to use RSS is to keep your blog information fresh and interesting.  You can use RSS to update your site with new content without writing it yourself.  You can use RSS feeds that automatically update your content for you.  With RSS, every time this happens, search engine spiders will automatically be updated that you have new blog content.

When using RSS, your blog content will be out there for others to publish it as well on their sites.  Of course they will have to give you credit, but they will be able to put it on their site.  Some people are alarmed at this in the beginning, however overall it provides you with loads of exposure you otherwise would not get.  Having people access your blog from other sites will only improve your traffic on your site as well.  So, this part of RSS can be a wonderful advantage.

Using RSS can take a little research.  To get started you will need to figure out exactly where you want to begin.  There are companies that specialize in helping you get started.  Once you know what you are doing however, you will see that using RSS can greatly improve the success of your blog.  To test the theory, try using a search engine to find your site.  Type in the title of once of your posts and see what happens.  If RSS is working well for your blog you should have no problem finding your blog in the search engine results. 

If you want to offer the latest news headlines on your site you should certainly consider using RSS.  If you want to offer your blog for other sites to use, you should also consider using RSS.  If you simply want to build traffic within your site or want to have a more organized way of containing your information and content, RSS is also a great choice.  RSS can be scary because it seems complicated, but once you get the hang of it, you will likely enjoy using it and watching your blog become more and more successful.