Looking for a product to sell? Or maybe some new products to add to your existing line?

Well how about some of these:

1. Ebooks - Content converted to a PDF file.  You’ll see a free way to convert content to a PDF later in this action guide. 

2. Books - Content converted to a PDF file and then sent to a printer.  If you want to self-publish your book, you’ll see a great Print-On-Demand (POD) website later in this action guide.  You can print just one book or 25,000.  It’s a great way to get started with a physical book.

3. Newsletters - Content ‘sections’ (articles) that are either used in an offline newsletter or an online ezine.  A book of content could give you enough content for a year’s worth of newsletters.

4. Blogs - Content ‘snippets’ used in an online blogging program.  Snippets would be like taking the title and first paragraph or two from an article. 

The debate is still out on this but there are some who say you should use the entire article of content for a blog and others who say you should just use a quick snippet of info to capture the reader’s attention.

5. Audio Books - Record yourself (or someone else) reading your book content.  Yes, just read it and record it.  Voila – you’ve got an audio book.

6. Podcast - Record yourself talking about your subject matter.  You can read part of your book.  Like reading sections or chapters of the content. You can just talk about it.  You’ve done the research.  You’re now an expert.  Just talk about what you know.

7. Audio Program  - Multiple audio CDs in one program.  Whenever you gather content for an idea you’ll always have more content than you can fit into a book or e-book.  A one CD ‘audio book’ could become an full blown ‘audio program’ by breaking it into separate CDs for each chapter and adding additional content.

8. Vlogcast - This is just like a blog or a podcast except it’s recording the content as a video instead of text or audio. Although you may need to invest in a camera (either digital video camera or webcam), you can find software to edit and package the video for no cost online.

9. Video Program - Just like the Audio Program except the content is recorded as a video.  For example, you could read the book into the camera or you could be recorded teaching the material to a group.  Break the content up into sections and place each section on a separate DVD.

10. Workbooks - Examine your content and create a book or report specifically designed to ‘teach’ the material.  Present the information in a summarized format and have questions for each book chapter/section.

11. Multi-Media Kits - Any kit packaging a variety of media in different formats like the ones in this list. Put your book, audio book and/or DVD or you reading your book together.

12. Coaching Program - Present your content via the phone or email depending on how you’ve structured your coaching program.

13. Teleseminars - Present your content via the telephone – normally in an interview type format, or other format online (like Skype).  Or even host live events.

14. Teleworkshops - Present your content via telephone in a “workbook” type scenario.  Make it a smaller group with an interactive layout.

15. Home Study Course - Combine books, audio programs, video programs, workbooks, etc. into one product.  Anyone who can create enough content for an ebook has enough content to convert their content into a Home Study Course and have a high-end product to promote.

16. Membership Site - Include your text, audio and video content in a secure website where your clients pay you each month for access to the material. The great opportunity here is it is residual income that continues each month.

17. Radio Show - With the power of the internet anyone can have their own radio show.  You can record the content and have it played at various times or you can do a live show.  Same content as a podcast.

18. TV Show - Internet TV (IPTV) is coming very quickly.  Just like internet radio – within 1-2 years anyone can build their own TV show on the internet.

19. Syndicated Column - As an expert in your field, you may be asked to submit your articles to a newspaper.  Or you can post your articles on your own website and others can syndicate the content via RSS feeds.

20. Articles - Crop your book content into smaller sections – and you’ve got a ton of articles you can use online or offline.

21. Mini Books or Reports - You guessed it… if you have a book with 5 chapters, you could make it into 5 “special reports”.

22. CD/DVD Training - Use your audio CDs and/or video DVDs to create a monthly training subscription service.  Think like “Video Professor”.  You’ve already got the content created – get clients to pay you monthly for it.

23. Magazine - A magazine is nothing but a large Newsletter.  The great thing about a magazine… you can get advertisers to pay you money each month to be listed in your magazine.

24. Software - Convert your content into an executable file. You don’t have to be a software developer.  I used HTML and Flash to package text, audio and video into an EXE.  Once an EXE I called it software and it could be promoted with a higher perceived value.

25. Keynote Speaking - Summarize your content into PowerPoint slides to speak from when asked to be an expert presenter.

26. Resell Rights - Provide others the ability to resell your product(s) and keep 100% of the profits. Pro:  Higher perceived value. Con: You lose control of your product. If you want income – this is a great way to do it.  If you have a product you don’t want to lose control of – do not do this.

27. Private Label Rights - Provide others the ability to modify your content, brand it with their own name and resell it as their own. Pro: Higher perceived value. Con: It will no longer be your product after it’s rebranded.

28. Licensing - Make an arrangement with a company to purchase a large quantity of your product. For example: A company may license your content for all their employees.

29. Foreign Rights - Convert your content into other languages.

30. Consulting - A culmination of all your research and content presented as required by the person and/or company that hires you.

The key point when it comes to packaging is that you package your product to meet the needs of your targeted audience. For example, if you need:

a) a viral product – then use a viral package like podcast, special report, etc.
b) an entry-level product - then go with an e-book, book or audio book.
c) a high dollar product – then package products together like books, CDs, Workbooks, DVDs, etc. 

NOTE: The most important part of this information is that you notice it ALL comes from the content put together based on your idea’s and outline.

In short, there really is NO difference between the content in an e-book, audio and video but depending on the way you package it, you could receive a much higher profit because you’ve provided a much higher value to the client.

Make sense?

If you can create an e-book then you can create ANY of the products/services shown above.  They are just various ways to package the exact same content.

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