In order to effectively use e-books and articles to drive traffic to your website, some marketers believe that you need to be prepared to give them away.  While this seems counter-intuitive to many people, unless your business is in fact writing e-books and articles, you have to understand that these documents are marketing tools that you actually use to advertise your business.

eBook Marketing

E-books are excellent tools for driving traffic to your website.  People love to get things for free.  If you write an e-book on a topic that interests people and let them know that you are giving it away for free, it is very likely that they will do whatever you ask to get it. 

Of course, if you’re smart, before you give away your e-book, you will require people to visit your site and register their e-mail address as a condition of receiving the e-book.  Every person who visits your site in search of the e-book represents and increase in traffic to your website. 

Assuming that the e-book you are giving away is related to your business, every person who registers their e-mail address with your website becomes a qualified prospect.  Once you have a prospect’s opt-in e-mail address, you can market your products and services to that person on an ongoing basis. 

Article Marketing

Articles drive traffic to your website in several ways.  Article marketing involves submitting articles that include your a link to your website to the numerous free article directories on the Internet.  These articles help drive traffic to your website benefit you in three different ways.

First, just by sitting in the article directory, your articles benefit you in terms of being indexed by search engines.  Search engines like websites that have a significant number of backlinks.

As your articles sit in the directories, with links to your website, the backlinks this creates increases your positioning in search engine results pages. Of course, it takes time for your articles to lead to increase traffic via better search engine rankings, and you are looking for the best option for traffic immediately. 

Article marketing is an effective immediate traffic source.  Many of the free article directories have very high Google page ranks.  If you carefully select the keywords included in the articles you submit to these directories, your articles are likely to show up in the top Google searches. 

When Internet users click through to your article, the article has a link to your website.  If they’re interested in the subject of your article, it is very likely that they will go directly to your website.  Voila, not just any traffic, but targeted traffic, is immediately delivered to your website.  When other webmasters pick up and publish your articles from the free article directories on their websites, your traffic count increases even more.

Both Means

Who says you can only use e-books or article marketing?  Why not use your articles as a means to get the word out about your free e-book?  Talk about an immediate traffic source!  Combining both of these powerful traffic building tools may just be your best option for traffic.

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This is brought to you by the Ohio Help Group, working in conjunction with Moving Ahead Communications to help companies and individuals with their business services worldwide. Check out their complimentary ezines and downloads, informative blogs and more at their Online Service Center at http://www.OhioHelpGroup.com

                                       Handy Resources!

MAP: Moving Ahead Plan
Grab a copy of “MAP: Moving Ahead Plan,” an easy all-in-one business, marketing and advertising plan jam-packaged with lots of information. The new book features tips, downloadable tools, SBA-based worksheets and special sections from Tom Hua’s eBookWholesaler™ online program and Internet Marketing Expert Willie Crawford to and more to advance your business. It’s available at Booklocker.com: http://www.booklocker.com/books/2715.html also available at: Amazon.com and BN.com (Barnes and Noble) and your local library.

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Brough to you by:

By Diana Barnum, president of
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