Many people are confused about the difference between resell rights, master rights and private label rights. Some believe that these terms mean the same thing; however, they are not. Take a look at the differences.

Resell Rights

If you purchase a product that comes with resell rights, you have the right to resell the product ‘as is’ in conjunction with the terms and conditions set forth in your license. Basically this means that you are not allowed to alter, edit or in any other way change the product. And you may not put claim it as being your own by putting your name on it as the author.

Check your license, though, for specific resell rights rules. Not all are the same. For example, some products are not allowed to be sold in eBay auctions, potentially devaluing them.

Master Rights

There is one big difference between resell rights and master resell rights. While resell rights allow you the right to resell the product, master resell rights allow you to resell the product along with the resell rights. This is powerful combination for potential buyers who also make a living selling to others. Because with master rights, they can use your product for themselves plus they can include it in their product line to generate extra income.  

And just as with resell rights, make sure to look closer at the license that comes with the product. There may be limitations about where you can sell and not be allowed to add unlimited products to a membership site, for example.  

Private Label Rights

Private label rights are considered by many to be the “grand daddy of all rights.” When you have private label rights, you are allowed to edit, alter, revise and in any other way change the product as you like to suit your needs. Plus you can claim authorship, slapping your own name or company name on the product as the author or originator. This means you are able to change paragraph order, sentence structure, insert other paragraphs or entire articles, graphics, ads…whatever you want to the product. Or you might choose to break the product down into several different products. Regardless of what you decide to do, you can brand it and do what you want with it- toss up sales materials, promote and sell it as your own product, naming it what you like.

Many buyers prefer private label rights because they help save lots of time, money, energy and hard work creating new products. And some private label rights products come with lots of marketing materials that you can revise to go with the products, more of a win-win; like websites, sales copy, articles for marketing and autoresponder series and more.

Which to Choose

Since products with private label rights do come packaged with so much more freedom to do with as you wish, private label rights product packages generally cost more to purchase than resell and master rights product packages.  And some products may even come with a variety of different options offered to buyers, each priced accordingly; for example, buying the product with no rights, with resell rights, with master resell rights or with private label rights so that you can revise the product then package it to resell any way you want.

So print out this handy reference page to help with any confusion with these various terms. And if you are ever given a choice, always opt for private label rights. These will allow you to have a product of your very own, without actually having to create one yourself, and to market it as well.

Free PLR eCourse

To learn a lot more about rights with product purchases and how to get the most out of them so that you can turn around and make a profit with your products, you can sign up for a new PLR ecourse called, “Private Label Rights News” available at:

http://www.movingaheadcommunications.com/ecourses.html

... at no cost to you. There are unlimited ways to use private label rights products, so stay tuned for a lot of help there.

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Diana Barnum is a freelance writer and the president of Moving Ahead Communications, offering affordable business support services since 1984. Contact her at: (614) 529-9459 EST, sign up for her complimentary ezine, tips and more by visiting: http://movingaheadcommunications.com and check out the place they prefer for PLR content at: http://www.presssuccess.com/PrivateRights