Do the Math: Fraudulent Clicks Add Up
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Search engine giant Google has agreed to pay out $90 million as specified in an agreement (that) covers all advertisers who claim to have been charged, but not reimbursed, for invalid clicks dating from 2002, according to a statement from Nicole Wong, associate general counsel for Google, in an article posted recently on the emarketer.com site.
Unlike Google, other defendants Yahoo, AOL, Netscape, Lycos, Time Warner and Ask Jeeves continue to fight the suit. And because of this large suit, more online businesses are focused on bogus clicks and looking for ways to fight back. Enter Click Authority. Click Authority Click Authority is an automated click filtering system designed to audit the clicks from the pay-per-click search engines you advertise with, acting as a go-between the pay-per-click search engines and your website. The result: less fraudulent clicks for you. Click Authority Simply because Click Authority tracks, filters and audits pay-per-click advertising campaigns, you can rest assured your bogus hits are going to take a dive. This can be credited to Click Authority’s robust click filters, which allow you to compare your clicks from the pay-per-click search engines you advertise with to verify if they are indeed filtering the “bad" clicks. Click Authority But, how does this work? When a click is initiated, the pay-per-click search engine first sends the click to its self and then redirects the click to Click Authority. Click Authority audits the click by passing it through its sophisticated click filters and then redirects the visitor to your website. This simple process provides you with comprehensive, straightforward reports that detail the clicks your ad receives and, taking it a step further, identify which clicks are “good," and which clicks are “bad." Click Authority You can also use this Click Authority report to ensure that the pay-per-click search engine you advertise with is indeed charging you for quality traffic and if not, you will have the information necessary to dispute any charges for the “bad" or fraudulent clicks. Best of all, if you sign-up now, you can start using Click Authority today for FREE and you can give the system a try for 30 days – all for FREE. also named as a defendant, said in a statement that it would continue fighting the lawsuit. AOL, Time Warner, Ask Jeeves, Netscape, Lycos and other search engines also are named as defendants. Click Authority
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