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Three Top Areas of Focus for Your Article Content
As internet marketing with articles grows in popularity, knowing what to write about can be the key to your return on investment (ROI). Because when you focus on targeted content, your investment in time, energy, effort and possible budgeted funds spent on the articles’ creation can yield greater returns.
Here are three top targets of focus for your next articles:
Greater Audience Reach
Remember that most people are looking for information online. So fill this need with your quality article by reaching out to multiple areas surrounding your niche so that you can benefit from more exposure and higher visitor clicks. For example, if your niche is vitamins, your readers are health-conscious, so add information about other health-related topics like maybe adding product reviews about different kinds of eye drops and eye wear combined with beta carotene supplements.
Sales Letter / Advertorial
Submitting your articles to other websites presents the opportunity to basically advertise without paying high display and classified ad fees. Avoid pushy sales language in your articles, saying things like, “for the BEST……click here…” and instead, make them informative and useful to your readers. Head to the local library to grab some good books on copywriting, take a copywriting course or two and / or download some ebooks on the topic. And learn to “show” and use storytelling in your pieces. In this way, your article contains relevant and helpful material for your article readers, plus you are making a good impression for your website, which could ultimately lead to more visits and hopefully purchases, referrals and repeat visits. Keep in mind that good quality content in an article is far better and more effective than a few lines of ad space. You have a special opportunity to pre-sell your products or services to your prospective customer – plus you get to include your website's link in the resource box. Win-win!
Search Engine Optimization
Market your website for those technical visitors, too: the search engines, to bring more clicks your way by creating new web pages for your articles on your site. Optimize the articles to make they are search-engine friendly by using top-ranked keywords and Meta tags that can give your website a high search engine ranking. That way once you upload your new web pages to your server, search engines will spider through them and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to use to gain a high ranking in search results.
Resources
Here are some handy resources to help with your article marketing:
- Check out Jack Humphrey’s Content Desk and Content Propulsion Lab,
for “Do It Yourself” companies who would love the benefits of easy
step-by-step content site building, monetizing and promoting
systems for the best ROI, and high-end Public Relations firms
with low-end budgets, online at http://www.ContentLabInfo.com
and http://www.ContentDeskInfo.com .
- For a super profit system, head to SEO (search engine optimization)
expert Keith Baxter’s Easy Net Marketing (EAN) Profit System at
http://bplansite.com . The program has only about a one- to two-hour
learning curve to get all set up and going.
- Learn how to write with good correspondence courses like
those offered by the American Writers & Artists Institute;
many are described here:
http://presssuccess.com/specialty.html
So don’t just start writing. Plan ahead and write strategic articles to improve your article performance!
Article market about eBay! Learn more & stay informed! Sign up for our auto series below: (we keep email addresses confidential, too, no sharing, selling, etc.)
- eBay Cash Machine http://ebaycash.webmarketteam.com
- eBay For Dummies http://ebay4dumm.webmarketteam.com
- Auction Resource Network http://ebay.webmarketteam.com (loads of back-to-basics info here to save in a file)
Go get 'em! See ya round eBay 
Brough to you by:
By Diana Barnum, president of http://movingaheadcommunications.com . Grab tons of freebies, tips and help at http://www.OhioHelpGroup.com / http://OhioHelp.net or call: (614) 529-9459. Freebies section at http://presssuccess.com/bookstore
**Alert!**
Need help? Check out our online service store!
Yes, you can make money on eBay, good money. But, it will NOT happen overnight and you do need a plan. Get an entire blueprint and even the tools the author uses every day to create success selling on eBay.
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