Internet Marketing Buyers - Beware!

by Willie Crawford

One of the saddest things I've witnessed in personally
consulting with literally hundreds of people, is
someone attempting to start an online business with a
virtually useless product. These are usually people
trying to sell outdated products that are generally
available for free from hundreds (if not thousands) of
other websites.

I see the above far too often. Here are two ways that
I've seen this happen:

1) Someone, often a newbie, buys a set of reprint or
resale rights from a long copy sales page. This page
does such a great job of selling the package that the
prospect can see setting up dozens of sites and "making
millions."

The newbie buys the package, picks out a few products
that look promising, and begins setting up websites
for each. Shortly afterwards is where I often come into
the picture, as these webmasters often approach me for
help in getting more sales. They are perplexed as to
why they haven't made even a single sale.

I often take a quick look and instantly identify the
problem. The product is often "older than dirt" and
available all over the internet for free. At other
times, the product is not outdated, but is available on
dozens of other sites at a much lower price. In the
latter case, the webmaster is trying to sell the
product at the price that was listed on the sales page
where the bundle of products was described. This would
work if it weren't for the fact that MOST of the
other people who bought rights to the product were
selling it much cheaper, or even using it as a freebie
to get new subscribers.

2) A relative newbie buys a package containing dozens
of "web businesses-in-a-box." These are complete
packages containing a ready-to-go website and a product
(usually software or an ebook). Often these ready-to-
go packages are comprised of outdated products that
countless other people are GIVING away.

How do you avoid the two situations described above?
There's a Latin expression - "caveat emptor." It means
"let the buyer beware." It means that it's the buyer's
responsibility to know what he's buying.

Does this mean that you shouldn't buy these packages of
reprint and resale rights? No, it just means that you
need to know what you are buying. You also need to know
how to properly market it. I've made a small fortune
from buying, repackaging, and then reselling reprint
rights, resale rights and private label rights.

My secret is that when I buy one of these packages, I
go through and look for items that I can combine in
different ways. I look for gems within these packages
that weren't even emphasized on the sales page, but that
I know many of my customers would get a lot of use out
of. I look for items that I can add to other packages
I'm already selling... to breathe new life into an old
sales page or add more value to my offerings.

As an example, I once purchased a resale rights
package that included 38 PDF cookbooks. I added these
cookbooks to the sales page for my soul food cookbook
that I was already selling (as a time limited bonus).
This increased my sales for that cookbook substantially
while adding practically nothing to the cost of
delivering the basic product. If you'd like to see
that example in action, check out my sales page at:
http://www.profitautomation.com/app/?Clk=1541527

Another one of my secrets is that I buy private label
rights and source code, modify these, and come up with
new products at a very low cost. I've done this with
over a dozen ebooks, and with several software titles
that I currently market. This gives you your own
unique product at a very low cost.

The final thing that you MUST do is not overpay for
these reprint and resale rights. You WILL find lots
of marketable gems in these packages. You can
market these as parts of new packages, or as stand
alone products. However, you do want to minimize your
initial investment.

You can actually find packages containing literally
thousands of dollars in reprint and resale rights for
under $100. You can even find these bargains for
under $50. An example, is the Kick Start Mega Sale,
conducted to raise funds for building a homeless
shelter. Here you can get a package worth over $4000
for pennies on the dollar. This package is available
for a very limited time at:

http://movingaheadwithaffiliates.com


You CAN set up an online info-marketing business
and do extremely well. The whole key is to get
started with the right product... one with some real
value. The whole key there is to do your due
diligence, and to be aware of the traps. Now, you
need never fall victim to the horror stories that
we opened this article with. Feel free to pass this
article on and to help spread the word.

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Willie Crawford has been marketing and teaching on the
Internet since late-1996. One of the most unusual
projects he helped orchestrate involved using an
Internet "fire sale" to fund the launching of a television
show, and building of a homeless shelter. Read about
that at: http://movingaheadwithaffiliates.com

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