It was only a few short years ago when the concept of dollar stores was nothing more than a blip on the retail business radar. Today, however, dollar stores are undoubtedly the fastest growing type of retailer in the United States. Sales are booming, customers are flocking in, and life is good for the owners of such discount dollar stores.

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Offering no frills, bargain basement pricing and smaller floor space than the supercenters like Wal-Mart, the dollar store concept has caught on like wildfire and appears to be here to stay.

Consumer demographics for these deep-discount stores seem to be quickly changing as dollar stores become more accepted as main-stream retailers. Once a haven for low-income households, dollar stores hold growing appeal for moderate and upper-income households, older consumers, and a variety of ethnic groups.

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While the weak economic climate of recent years may have initially compelled budget-minded shoppers to try out this innovative shopping format, it is now estimated that more than one-third of all U.S. households shop at dollar stores on a regular basis. Easy access with more stores in suburban and urban locations, improved assortment quality, bargain prices, and the treasure trove atmosphere have all contributed to the massive success of the dollar store concept.

Some of the conveniences and features that keep frequent dollar store shoppers coming back are:

• Dollar stores are easier to shop in with young children
• Dollar stores have more of a warm “small town" feel
• Shoppers prefer the unique dollar store brands
• Shoppers also like the fact that products found in dollar stores vary from week to week
• Dollar stores allow grocery budgets to stretch further

When it comes to the bottom line, the bottom dollar is reigning king, and dollar stores are the darlings of this bargain-shopping kingdom.