Use Content to Build, Advertise and Drive Traffic to Your Online
Business

How to Optimize Your Content Pages

If you are using your content to draw the attention of search
engines you will find many different opinions on how to best
optimize your web pages.

Outlined here are some simple techniques that will do well with
any content page and especially well with keywords that are not
being commonly used by other sites. If you can locate keywords
related to your website that are not being currently focused on
by bigger sites you may find your pages easily placing high in
the natural search engine results.

First add your keyword or phrase in the <title> tag.

Next add the words or phrase in the <meta keyword> tag as well
as a short descriptive line in the <meta description> tag. Do
not become overly repetitive or advertising with your wording,
although using words that incite curiosity is fine since they
may appear as the description used for your listing.

When writing your headline be sure to use the keyword or phrase
and place it in Header 1 tags which will appear as <h1> and
</h1> on either end of your title.

Try to use the word or phrase several times in the first few
hundred words that appear on your webpage. If your site has
columns, be sure to count the first column as your starting
point as the search engines will read left to right just like
you do – down the first column before moving to the next.

Make use of the keywords or phrases by integrating them into
your content as naturally as possible. It may be possible for
the search engines to determine if a word is not fitting into
proper grammar usage and is only being used for optimization.

In the same regard you should be cautious about over using the
word or phrase which may also ‘tip off' the search engines.

Whether these tactics work for you is greatly determined by the
quality of the research used to select keywords or phrases as
well as other factors, known and unknown, which the search
engines apply to determine your position in the listings.

Optimizing several pages with different keywords can allow you
to test this out. Words or phrases that have high competition
may be less likely to make it to the top, but if the competition
didn't do their homework (especially if you're working in a
niche area) you may be very surprised by the results.

A Quick Note for Pay Per Click Users

As promised at the outset, here is a simple guide for getting
started with PPC advertising. You should find it to be
complimentary to your overall marketing program and a good start
to finding traffic while you continue to build your natural
search engine placement with the methods outlined earlier.

Research Your Keywords

Don't waste your money bidding on words or phrases that will
attract the wrong audience or too broad of an audience or you
will quickly go through your advertising budget with very little
results.

Use programs like the one found at www.Wordtracker.com that can
assist you in creating a list of keywords and phrases that will
relate to your topic. You can also easily find out which words
have large amounts of competition as well as the current bids
for those words.

When you have made your keyword and phrases list, develop a
simple ad that is both clear and descriptive. Use proven
advertising copy words like 'how to…', 'learn', 'save', 'free'
and 'easy' in your description. Create curiosity while still
providing enough specific information that you will not attract
under qualified traffic.

Use each keyword or phrase you are bidding on in its own
description rather than giving the same ad copy to every word.
Test your campaigns and keep to a budget.

Figure out how many customers you need to make a sale and based
on that figure you can work out how much you are willing to
spend to attract customers through pay per click advertising.

If your product sells on average for $20 and it takes 100
visitors to make a sale you can afford to spend 20 cents per
visitor to make a sale. Obviously you would want to spend less
in order to make a profit, so by bidding 10 cents per word or
phrase you would spend $10 to make a $20 sale.

Don't forget, pay per click is only one piece of your marketing
strategy, so while you may spend more using pay per click when
you first start, eventually your content and hyperlinks will
attract free visitors which will offset the cost per sale ratio.

Make use of content to its fullest potential. Respect your
readers and writers by presenting accurate, relevant content in
a way that truly informs or entertains. Learn more about your
chosen topic or share your knowledge with others by
communicating with CONTENT & by heading to the marketing science
lab….
 http://presssuccess.com/cpl

Sincerely,

Jack Humphrey
Willie Crawford
Diana Barnum
Peter Lenkefi
Mark Braunstein