Use Content to Build, Advertise and Drive Traffic to Your Online
Business

Where Else Can You Use Content?

Think you've exhausted your uses for content?

No. Content is very useful for marketing and attracting
customers, but that is certainly not the only thing it's good
for.

We understand HOW content helps you bring traffic, but what USES
can you make of the content you have? Here are a few ideas:

Create a Website

You can CREATE a website with content.

Yes, if you are just starting out with your business, or are
starting a new business online you are in dire need of CONTENT.
As explained previously, websites should be based on relevant,
informative, engaging content. By creating information and
converting it into an optimized website you can easily build a
website that has value both to your visitor and to the search
engines.

Write a Book

One of the most popular products to sell online is electronic
books, or ebooks as they are commonly called.

Ebooks combine the best of the online experience by providing
information (which is what most internet users are looking for)
with the ease of a downloadable product. That means no
inventory, packing or shipping. Also you capitalize on the
internet users' demand for instant gratification. Wanting the
information and being able to access it immediately are big
draws for your customers.

If you're not selling the book, you can still use your content
to create a free give-away for your subscribers. Not only do
they get a valuable item for free (which is what everybody
wants) but you can keep in contact with them and build on that
relationship for other business offers.

Build a Blog

If you don't know what a blog is then get ready…

Blogs began as personal entries, similar to an online diary,
which allowed individuals to voice their opinions or discuss a
favorite hobby, idea or topic.

Now blogs are used by many online businesses as a way to attract
an audience through an informal source. Blogs are generally
content-rich and give advice or news about an industry, product
or service related to the business of the blogger (the term
coined for those who write blogs).

Blogs are often used to indirectly attract an audience by
providing valuable information for free. Some bloggers permit
readers to subscribe to their blog or even add comments to their
postings. While not as interactive as a forum, those who follow
a particular blog are not necessarily interested in the
business, but because they are receiving information on a topic
of interest they are kept in contact with that business by
choice, making blogs a good way to develop customers.

By posting articles as often as possible, you can write a blog
on nearly any subject imaginable. For instance, if you are
selling model planes you will likely find a willing audience
that wants to hear about competitions, new products and personal
antidotes on the topic. A blog created for that purpose will
engage your market without directly advertising to them –
creating a ‘warm' market that will turn to you first when
purchasing model planes.

Promote Affiliate Programs

Use your articles as a way to promote other peoples' products
for a nice commission!

Whether you are submitting articles to directories with your
affiliate link attached or are writing a free report on the
product, or even creating a webpage that directs your visitors
to the affiliate site, you can make excellent use of content.

Promoting affiliate programs by putting your own ‘stamp' of
authority will help you to drive qualified traffic to the
affiliate site. With content you can compete against other
affiliates representing the same product by giving your
customers a personal recommendation or further information that
will convince them to buy.

Don't stop there – content can be configured in any way you can
imagine. You may find even other uses for your content than
those listed here.

Head to the marketing science lab….
http://presssuccess.com/cpl

Sincerely,

Jack Humphrey
Willie Crawford
Diana Barnum
Peter Lenkefi
Mark Braunstein